07 Jan Are you prepared? | A brief guide to web design
This guide will give you a brief understanding of the components in starting and maintaining a business website.
- Tips for choosing a domain name
- Website hosting plan
- Tips for developing a website
- Website basics
Tips for choosing a domain name
It is important that you secure a domain name that will reflect your business and help in Search Engine Rankings. Your URL (domain name) is obviously better if it’s easily remembered. Avoid ambiguity in spelling and meaning.
Words in your domain name can influence Search Engines. For example, a hotel should include that word as part of your domain. (www.theritzhotel.com)
Most common domain extensions are:
.com: Short for commercial. Used for commercial organizations, but now unrestricted.
.net: Short for internet. Used by commercial and non-commercial websites. Originally for network infrastructures, now unrestricted.
.org: Includes associations incorporated in State or Territory, political parties, trade unions, charities, or non-profit organizations.
.biz: Short of business. Intended for commercial or business. Least common domain extensions.
Recently, hosting providers have added many different domain extensions like .photography .club .lawyer and etc.
Website hosting plan
A web hosting plan will give you the basic tools you need to start your website. Building a website is like building a house. Your framework and foundation are the most important parts. With this scope of thinking, your hosting account is your framework. It keeps all your website files safe, secure, and accessible to your customers. Some web hosting providers are OFTEN attacked and your data and files are easily compromised.
Having a bad framework (web hosting) can:
- Have negative effects on your search engine rankings
- End up wasting your money, energy, and other resources
- Affect your online authority in the long run
- Destroy your business
Tips for developing a website
Why do you want a website? It takes a lot of resources to create a website. We recommend that you only create a website when you are fully ready to take on that responsibility. Having an awful starting website can impact your brand. Once you are fully ready to develop your website you need to ask “What will the site do for my business?”
Your website should:
- Attract new clients
- Inform new and existing clients on my products, services, and costs.
- Allows new clients to contact my business
- Provide support for products and services to reduce the amount of telephone call inquiries we receive.
It is critical to have a general idea of what you will do with your website. It has an impact on what type of host/design you choose.
What do you want from your website? Ask these important questions before contacting a design agency. This will save you money because consulting fees can be quite costly.
- Will I need to update the site frequently?
- Will I sell products from the website?
- Will I use the website to attract new customers?
- What will my website visitors expect to see?
- How much am I prepared to pay?
- How can I use the website to streamline current processes?
There are six main aspects to a website:
Site Look & Feel: This is the design; it includes the graphics, layout, and navigation.
Web Design Optimization: This requires SEO (Search Engine Optimization) skills and can often be the most critical part of the site.
Web Site Promotion: You may need to consider how to promote your site and not just rely on people finding your site via the search engines.
Site Content: This is usually your responsibility but you may require assistance with the optimization and guidance on how to present it.
Selling: Commonly known as E-commerce, this may be the sole purpose of your site.
Site Maintenance: It is important that you end up with a site that both looks great and that is functional. This includes editing pages and adding new ones.
Building a website is no a joke. You are putting your business at risk if you have no idea what you are doing! Are you ready? Contact us for a free initial consultation.